In Summary
- Brewers realise that the number of men taking to the tables has declined and now target the fairer sex with specific tailor-made brands in trendy bottle shapes to bolster sales
- Women are reaping the dividend of economic empowerment which, according to Africa Development Bank, has seen the middle class in the continent steadily rise since the 1980s
- In Kenya at least 10 alcoholic beverages have been launched over the past five years targeting women
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