In Summary
- The traders complained that many of the Chinese dealers were operating out of backpacks, evading taxes and undercutting the prices charged by local businessmen.
- Once you start up a business, you plunge into an ocean populated by a few smaller fish, which compete with you for food, and lots of bigger ones eager to eat you alive.
- Come Together: The only way for us to deal with the huge multinationals is to come together. Businesses that come together share resources, reduce costs and bid for (big) contracts.
- Know your customer: Knowing and understanding targeted customers is the overarching rule of exceptional companies. Award-winning business builders know their customers as well as they know their own families, perhaps even more so.
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